BUTA'I was established in 2006 with the desire to bring an exceptional line of clean cosmetics to the market. With our extensive background in both the cosmetics and high-tech industries, our mission was to combine cutting-edge technology with premium, 100% natural ingredients in order to create completely safe, high-quality cosmetics.
It is important to us that our products not only provide remarkable results but ensure the health and safety of the women who use them. So, we decided that at BUTA'I we would use only the purest of ingredients found in nature.
Next, we turned to technology. Our goal was to create 100% natural beauty products that are highly effective and, at the same time, offer a pleasurable, sensual experience. The BUTA'I vision was brought to reality when we began our collaboration with Professor Nissim Garti and incorporated the use of his patented Nanodroplet Technology.
Nanodroplet Technology enhances the efficacy of the delivery of the active ingredients and was developed via Professor Garti's pharmaceutical research in emulsion formulation. Using this breakthrough technology, BUTA'I products are able to offer all of the pleasurable advantages of standard beauty products, but without utilizing synthetics, chemicals or other potentially harmful ingredients.
Our approach to all of our products is guided by the conviction that nature and advanced technology are fully compatible. By bringing these two worlds together, we believe that our cosmetics allow women to truly enhance their inherent beauty and radiance - the way that nature intended.
- Israel Finkelbrand and Annie Reiss, Founding Partners
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